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The LinkedIn users you’re attempting to reach with your ad campaign make up the target audience. The price needed to win the auction will vary depending on the bid and how desirable your target market is.
You can select the kind of activity you wish to pay for using LinkedIn adverts. Which ad styles, bidding tactics, and optimization goals are available for your campaign depend on the choice of campaign aim.
Using LinkedIn ads, you can decide what kind of activity you want to pay for. Depending on the campaign aim you choose, different ad formats, bidding strategies, and optimization objectives are available for your campaign.
Cost per Click (CPC), in which you only pay when people click on your ad, is the best option if you want to use the advertisements to direct traffic to a landing page on your website.
Cost per Impression (CPI): In this model, you fork over a specific sum for each 1000 impressions of your advertisement. When brand awareness is your goal, you’ll typically choose this option because few people interact with your advertisement.
Cost per Send (CPS) When you use LinkedIn’s InMail to pay for sponsored adverts, you would employ the cost per send (CPS) approach. Each advertisement that is delivered to a recipient’s inbox costs money.
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