Online advertising and digital marketing strategies that concentrate on social networking services are referred to as social network advertising, also known as social media targeting. The ability of advertisers to target their adverts effectively by utilizing user demographic data is one of the main advantages of this type of advertising.
In-depth target group identification is made feasible by social media targeting, which integrates current targeting choices (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.). With social media targeting, individuals are shown advertising based on data gleaned from target audience profiles.